Unconventional Marketing – The Business Concept Behind The Success of Kim Kim Gallery
Time: 15:00, December 15, 2013
Language: English ( Cantonese interpretation by Alice Kok )
Gregory Maass and Nayoungim are artists, one from Germany, the other Korea.
In 2009, they participated in the ‘Artist-in-Residence’ programme organised by Ox Warehouse, thereby hosting their exhibition entitled “You got to be like water” and a workshop that impressed local audiences.
This time the duo returns to Macao to give a talk.
They will, apart from introducing their recent works, share with us their experiences in co-managing the Kim Kim Gallery, a collaborative project started in 2008.
This not-for-profit gallery has pursued an innovative and unconventional marketing approach different from more ordinary galleries,
in that Gregory Maass and Nayoungim would, based on the artwork’s characteristics, combine curating, exhibition design and editing, to operate their own gallery.
This unique approach has proved successful, with the gallery receiving wide acclaim in both local and international circuits.
Nayoungim (Nayoung Kim) & Gregory Maass
Photo by Frank Lei
Gregory Maass and Nayoungim分別來自德國及韓國，2009年他們
via http://oxwarehouse.blogspot.com & facebook